1. Describe the logo using the language of the Elements and Principles of Design.The logo has a number of elements and principles. Firstly, The shape if the drop of oil is definitely symetrical. Behind, I notice a shadow outlining the drop of oil. Moving on to the inside, I noticed that they used initially green because BP's original logo is green, so it will make this logo parady more realistic. The objects and text in the drop of oil seem centered. The pattern behind the grenade looks symetrical as well. The pattern is pretty much used for making the audience focus on the message, which is the grenade.
2. Describe the symbols used in the logo. Why did the graphic artist use such imagery?
The symbol used in the logo is the grenade. The grenade is the main message about this piece. Since oil is very flammable, that means, one little spark will ignite and explode the whole ocean. The graphic used this imagery because it informs us about what will happen if we don't treat this environmental problem seriously.
3. What does this logo say of BP's coroporate identity?
This logo shows the audience that the company, BP, is setting big problems to the economy and the environment, making them untrustworthy. It also shows that BP is dangerous to this world.
Nice logo you chose.
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